This Brown sliced bread loaf tastes like proper real brown bread. It is moist, doesn’t fall apart and makes great sandwiches. If kept in the fridge the loaf will last up to 5 days! If you are ordering off our website, to help with freshness, the loaf will have been frozen, and then defrosted on an overnight courier. You have two options:- 1) Please keep the loaf in the fridge to keep in perfect condition. It will keep well for 5 days, or; 2) Once at home please refreeze. We have tested the bread and it will refreeze again. Please then thaw and pop in the fridge. The loaf will look and taste just like freshly baked bread afterwards.